THC is Changing- Campaign Materials

THC is Changing Logo We are so excited to share our THC is Changing campaign! The creation of THC is Changing was created in response to increased community need for resources addressing novel, or new and emerging, THC products produced and sold in Wisconsin. The THC is Changing Campaign is driven by the Northwoods Coalition Advisory Board THC ad-hoc committee. The images and design were created by the Creative Services team at Marshfield Clinic Health System.

This campaign was created to educate the influencers of youth about the potential health hazards THC may cause while youth are targeted with the newest THC-infused products. Tetrahydrocannabinol or THC is the chemical in the cannabis plant that is responsible for psychoactive qualities when consumed. A loophole in the 2018 Farm Bill allows the sale of products containing a certain level of THC in Wisconsin. These products can be purchased by anyone, including youth, in most Wisconsin counties.

Please be sure to read the campaign toolkit before implementing this campaign in your community as there are multiple different versions of materials for different purposes (e.g. places to put coalition logos, cropmarking for printing)